At G-Star, our commitment to sustainability goes beyond reducing impact; we aim to create positive change. Our transition to regenerative agriculture is a natural extension of this vision. This means ensuring that the materials we source contribute to healthier ecosystems, resilient farming communities, and a lower carbon footprint.
The fashion industry relies heavily on agriculture, yet conventional practices often deplete soil health and biodiversity. With regeneratively produced cotton we saw an opportunity to shift from a system that extracts to one that restores.
We chose Regenagri to support our transition because of its rigorous yet practical approach to certification, ensuring that our efforts are measurable, scalable, and aligned with global best practices.
Transitioning to regenerative agriculture isn’t just about farming techniques; it’s about creating systemic change throughout our supply chains. Here are a few of our challenges and what we’ve learnt throughout the process:
Scaling regenerative fibre production while ensuring traceability and commercial viability. We learned that a deep commitment from all parts of the supply chain is essential for maintaining integrity throughout. We secured this commitment through aligning suppliers with our sustainability vision and targets, integrating regenerative fibre requirements into our material policy, and providing guidance through training and engagement.
Aligning with suppliers, manufacturers, and certification bodies has been crucial to ensure we are all moving towards the same regenerative goals. The complexity of this process has taught us the importance of clear communication and strong partnerships.
The initial investment in regenerative practices can be high and returns take time to materialise. This challenge has highlighted the need for patience and long-term thinking to see the true value of regenerative systems.
Despite these challenges, we’ve seen incredible progress. Over the past year, we’ve increased our regenerative cotton sourcing by 131%, now representing 24% of our total cotton intake or 20% of our total fibre intake. This growth showcases the scalability of regenerative agriculture within our supply chain.
Our goal for the end of 2025 is to have 75% our collection come from regenerative, recycled, organic, bio-based or compostable materials. Ultimately, we aim to use these preferred fibres only, so we expect a significant growth in our use of regeneratively-grown cotton.
Regenagri certification has played a key role in building our credibility and transparency. It reinforces trust not only with consumers but also with stakeholders, ensuring that our regenerative sourcing efforts are both measurable and impactful.
The shift to regenerative agriculture isn’t just about environmental sustainability; it’s about securing the future of fashion. We’re proud to be on this journey and look forward to deepening our impact in the years ahead.
